A2 goes Active in Biarritz
We recently shipped out from PLAY HQ in brisk Denmark and travelled to the milder environs of Biarritz in the south of France (yes, lucky us) to shoot the campaign images for the launch of our new A2 Active. While there we met a whole cast of different characters who collaborated with us on our campaign. Read below to find out more about our new friends, and check back in the coming weeks as we add more mobile music memories.
|Photos: Patrik Johall|
Sirikit "Music has always be a part of my life. My grandparents loved opera and ballet, so I spent a lot of time with them, watching Gisele or listening to Mozart. Later, I started doing ballet and playing the piano and flute – each year, we’d have a dance show. The stress was always there, but from when I heard the first notes my nervousness disappeared.
If I’m on my surfboard, or bike or doing yoga, I need music to push my limits – I don’t really need an audience or cheerleaders. That's why I don’t like team sport. I prefer to stay in my bubble.
To relax, I love all the music from Wes Anderson films. They remind me of sweet moments I’ve had with friends and family. I also really appreciate Ben Howard, a sort of English Jack Johnson. He makes long instrumental music – I love that. And for the dance floor, Beyonce is always a good idea!"