Back in October we tasked some of the world’s leading design schools with designing a limited edition of the BeoPlay A9 music system.
Students from all over the globe were asked what music means to them – and told to show us by using the A9 as their canvas.
The versatility of BeoPlay A9, its ability to evolve into something completely new by just changing its cover and legs, is one of the product’s great strengths – and it also makes it perfect for re-interpretation.
With this in mind we handpicked 10 schools from Brunel in London to Hong Kong Polytechnic to Aalto in Finland to Pratt in New York and Musashino in Tokyo – and the schools pinpointed 30 of their best students to represent them in the competition.
A jury consisting of key people from both B&O PLAY and our external partners selected the 10 best projects for the second round. Those 10 projects were then announced – and the public was invited to participate as the 7th jury member in voting for the selection of 3 finalists.
The final was held last night at Palais de Tokyo in Paris, France where the winner, Andrew Guscott from Brunel University took home the honours to a standing ovation for his Rosemåling Limited Edition.
The day before the final Andrew and the two other finalists, Sam Whyman – also from Brunel in London, and Sauli Flander from Aalto in Finland were flown into Struer, Denmark for a tour around the Bang & Olufsen headquarters and factories – and to meet with the B&O PLAY engineers, designers and acousticians.
From Struer the trip went on to Paris for an evening filled with design and music – in the form of the Ukranian-born star pianist Valentina Lisitsa who provided an elegant musical backdrop with her renditions of Chopin, Bach and Beethoven.
And then there was the main event of the evening – the announcement of Andrew Guscott as the overall winner! The winning entry, Rosemåling, is both a beautiful product but also a great piece of storytelling. It’s inspired by a time when we didn’t have the technology to reproduce sound – a time with traditional instruments – where music was a social event that brought people together.
And one of the most notable examples of traditional instruments is the Norwegian Hardanger Fiddle – and the intricate symbolism on Rosemåling is an homage of sorts to the Norse traditions.
That really impressed our jury – and our retailers because Rosemåling was such a hit that it’s being produced and sold in selected Bang & Olufsen stores. Well done Andrew!!